Answer in brief. ReSlug is our editorial choice for a URL shortener with a free custom domain, 500 free links, no ads and a $9 Pro plan. On the pure bio-page question,
Beacons is the better builder: unlimited links free, built-in selling, and a free custom domain from $10 a month.
Linktree is the most recognised and has the biggest template library. ReSlug is the pick when you want short links, QR codes and a bio page from one free account.
How to read this ranking
A link-in-bio tool is judged on five things. How many links you can show for free. Whether the tool's logo sits on your page. Whether you can use your own domain, and at what price. How much click data you get without paying. And, if you sell, what cut the tool takes. The table below shows all five for every tool, taken from the vendor pricing pages linked in the sources section.
The order is for a general creator who wants a good-looking page, some analytics and the option to sell later. If you already know you want a storefront, read link in bio for selling. If you only need a free page with no branding, read link in bio without branding.
The ranking, explained
1. Beacons Best overall
Best for: Creators who want a store, email list and media kit behind the bio link
Free: Unlimited
Paid from $10/mo
Branding removed: Not documented
Built-in selling
Beacons wins the general question because the free plan is complete and the first paid plan is cheap and useful. Free gives you unlimited links, real-time analytics, affiliate links and unlimited digital product sales with a 9% fee. Creator at $10 a month, or $8.33 annually, includes a free custom domain, which no other mainstream bio tool offers at that price. Creator Plus at $30 drops the seller fee to zero and adds courses and memberships. The one gap: the pricing page does not say whether free pages show Beacons branding.
Pros
- Unlimited links, real-time analytics and unlimited digital product sales on the free plan
- A free custom domain is included from the $10 Creator plan
- Email marketing, media kit, affiliate links and Instagram auto-DM built in
- 0% seller fee on Creator Plus at $30
Cons
- 9% seller fee on Free and Creator
- Only 50 email sends a month on free
- Pricing page does not state whether free pages carry Beacons branding
- Feature breadth makes the editor busier than Linktree
Visit Beacons →
2. Linktree Most recognised
Best for: Anyone who wants the most recognised bio link and a large template library
Free: Unlimited
Paid from $8/mo
Branding removed: Pro
Built-in selling
Linktree is still the page most people recognise, and the free plan is fine for a simple list: unlimited links, QR codes, email and phone sign-ups. The limits are branding, which stays until Pro at about $15 a month, and analytics, which on free are lifetime totals with no per-link breakdown. Selling on free costs 12% per sale. The pricing page does not mention custom domains at all. Pay for Pro if the brand matters to you; otherwise Beacons gives more for less.
Pros
- Unlimited links and QR codes on the free plan
- Largest ecosystem: templates, integrations, affiliate marketplace, Instagram auto-replies
- Built-in digital product sales with 0% platform fee on Pro and Premium
- Email and phone sign-ups even on free
Cons
- Branding removal requires Pro at about $15 a month
- Free analytics are lifetime totals, with no per-link breakdown
- 12% commerce fee on the free plan, 9% on Starter
- Custom domains are not mentioned on the pricing page
Visit Linktree →
3. ReSlug Editorial choice for links plus bio
Best for: Creators who want short links, QR codes and a bio page in one free account
Free: 10 links, 1 page
Paid from $9/mo
Branding removed: Pro
Custom domain free
ReSlug is a URL shortener whose free account includes a bio page with ten links, plus 500 short links on your own domain, a QR code for every link and 30 days of analytics with bot clicks removed. That combination is why it is the network's editorial choice: one free account covers the bio page, the short links you paste in posts, and the QR codes you print. Pro at $9 a month gives five pages and removes the branding. There is no checkout, tipping or email capture, so it is not the tool for a storefront. See link in bio plus URL shortener.
Pros
- 500 short links, a custom domain for them, QR codes and a bio page in one free account
- Bio page clicks share the same bot-filtered analytics as your links
- Pro is $9/mo for five pages with branding removed, plus unlimited links and routing
- No ads or interstitials anywhere
Cons
- Free page is capped at ten links and shows ReSlug branding
- No built-in checkout, tipping or email capture
- Bio pages live on the ReSlug domain, not your own
- Launched in 2026, short track record
Visit ReSlug →
4. Milkshake
Best for: Instagram-first creators who want a cheap, pretty page and branding removed for $3
Free: Unlimited links and cards
Paid from $2.99/mo
Branding removed: Lite
Built-in selling
Milkshake is the cheapest path to a page without a logo on it. Free includes unlimited cards, QR sharing and 30 days of analytics; Lite at $2.99 a month removes the branding; Pro+ at $10 adds a custom domain. Pages are built and best viewed on a phone, and selling costs 12% on the lower plans.
Pros
- Unlimited links and cards, QR sharing and 30 days of analytics free
- Cheapest branding removal in the list at $2.99 a month
- Custom domain on Pro+ at $10 a month ($8.33 annual)
- Sell digital files with Stripe on every plan
Cons
- 12% selling fee on Free and Lite
- Built for mobile; desktop pages are a phone-shaped column
- Custom domain is the top tier only
Visit Milkshake →
5. Komi
Best for: Creators who work with brands and want a media-kit style page
Free: Unlimited
Paid from $20/mo
Branding removed: Pro
Built-in selling
Komi's free Starter plan is unusually generous for creators who do brand deals: unlimited content and affiliate links, fan data capture, analytics and access to its brand marketplace. Branding removal and a custom domain arrive together on Pro at $20 a month, $16 annually, which is twice Beacons' price for the same two features.
Pros
- Unlimited content, affiliate links, fan data capture and analytics on the free plan
- Brand-deal marketplace access on free
- Unlimited team members and profiles
- 0% fee on digital products on Pro
Cons
- Branding removal and custom domain need Pro at $20 a month
- Fee on digital product sales on the free plan is not stated
- Smaller community and template library than Linktree
Visit Komi →
6. Carrd
Best for: Anyone comfortable with a page builder who wants a custom domain for under $2 a month
Free: Unlimited
Paid from $0.75/mo
Branding removed: Pro
Carrd is a one-page site builder that many creators use as a bio page because Pro Standard is $19 a year for custom domains, forms, embeds and analytics. You design the page yourself and embed Stripe or Gumroad to sell. Free sites carry Carrd branding and have no analytics.
Pros
- Pro Standard is $19 a year for custom domains, forms, embeds and cookie-free analytics
- Full design control; your page can look like a real website
- Three free sites, no element limit on Pro
Cons
- No analytics on free, and Carrd branding on free
- No built-in commerce; you embed Stripe, PayPal or Gumroad
- More setup than a bio template
Visit Carrd →
7. Stan Store
Best for: Creators whose bio link is a business and who sell every week
Free: none
Paid from $29/mo
Branding removed: included
Built-in selling
Stan Store is a storefront first. No free plan, $29 a month minimum, and zero transaction fees on courses, downloads, bookings and memberships. If your bio link makes money every week it pays for itself; if not, Beacons or Linktree sell the same things for free with a fee.
Pros
- No transaction fee on any plan
- Courses, digital downloads, 1:1 bookings, memberships and email in one checkout
- Clean mobile storefront that converts well
Cons
- No free plan; $29 a month minimum
- Overkill if you only need links
- Custom domain support is not stated on the pricing page
Visit Stan Store →
8. Taplink
Best for: Instagram sellers who want a landing page with forms and payments for a few dollars
Free: A few links and text
Paid from $3/mo
Branding removed: Pro
Taplink builds Instagram landing pages with forms and payments for a few dollars a month, billed in three-month blocks. The official page confirms free and paid tiers but hides the prices in JavaScript, so figures here are from directories.
Pros
- Very low paid prices, especially on 6- and 12-month terms
- Landing-page blocks: forms, FAQs, galleries, payments on Business
- Free plan for a simple page
Cons
- Prices could not be verified on the official page
- Minimum three-month billing
- One Instagram profile per plan
Visit Taplink →
9. Lnk.Bio
Best for: People who hate subscriptions and want a simple page for a one-time fee
Free: Unlimited
Paid from $0.99/mo
Branding removed: Unique (reported)
Lnk.Bio offers unlimited free links and one-time payments instead of subscriptions, about $9.99 for Mini and $24.99 for Unique. Its pricing page blocks automated checks and directories disagree on the details, so confirm before paying.
Pros
- Unlimited links free
- One-time payment options instead of a monthly bill
- Link scheduling and basic analytics
Cons
- Official pricing could not be verified directly
- Minimal design options compared with Linktree or Milkshake
- Commerce and email capture are not documented
Visit Lnk.Bio →
10. Cuttly
Best for: Low-volume users who want a shortener and a tiny bio page together
Free: 5 links, 1 page
Paid from $12/mo
Branding removed: Paid
Custom domain free
Cuttly includes a five-link bio page with its free shortener. It is a convenience for existing Cuttly users rather than a reason to sign up.
Pros
- A bio page, a branded short domain and 30 days of analytics on the free plan
- Link-in-bio on every tier
- Clear European pricing
Cons
- Five links on the free page
- Three pages only arrive on the $25 Single plan
- No commerce or email capture
Visit Cuttly →
11. Rebrandly
Best for: Marketing teams already on Rebrandly who want a branded gallery page
Free: Gallery links, 1 gallery
Paid from $16/mo
Branding removed: Paid
Rebrandly's link galleries act as a bio page on a .bio domain, watermarked on free and $16 a month to unwatermark. Only sensible if you are already paying for Rebrandly's branded links.
Pros
- Gallery page on a branded .bio domain, even on free
- Fits into a branded-link workflow with UTM builder and teammates
Cons
- Free gallery is watermarked
- Essentials is $16 a month for a feature others give away
- No commerce, email capture or templates to speak of
Visit Rebrandly →